Creating the Customer-Driven Academic Library

Jeannette Woodward

ene 2009 · American Library Association

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Librarians are now faced with marketing to a generation of students who log on rather than walk in and this cutting-edge book supplies the tools needed to keep customers coming through the door.

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Jeannette Woodward is a principal of Wind River Library and Nonprofit Consulting. After a career in academic library administration, she began a second career in public libraries, serving as director of the Fremont County Library System in the foothills of the Wind River Mountains of Wyoming. Woodward is the author of several books, including What Every Librarian Should Know about Electronic Privacy, Nonprofit Essentials: Managing Technology, Creating the Customer-Driven Library: Building on the Bookstore Model, and Countdown to a New Library: Managing the Building Project. She holds a master's degree in library and information science from Rutgers University, with doctoral study at the University of Texas at Austin.