Bookstores have succeeded by focusing on the customer, and libraries need to take a page from this playbook. While keeping one eye on their missionβto broaden library use and increase relevance while serving community needsβlibraries can improve customer service, looks, and functionality in ways that enhance its community mission. Use Creating the Customer-Driven Library to:
Libraries remain vitally important to the organizations and communities they serve. Using these outreach and marketing strategies, Woodward shows libraries how to "Become better than a bookstore," even without a hefty budget.