Creative Thinkering: Putting Your Imagination to Work

Michael Michalko

aug 2011. · New World Library

O ovoj e-knjizi

Why isn’t everyone creative? Why doesn’t education foster more ingenuity? Why is expertise often the enemy of innovation? Bestselling creativity expert Michael Michalko shows that in every ?eld of endeavor — from business and science to government, the arts, and even day-to-day life — natural creativity is limited by the prejudices of logic and the structures of accepted categories and concepts. Through step-by-step exercises, illustrated strategies, and inspiring real-world examples, he shows readers how to liberate their thinking and literally expand their imaginations by learning to synthesize dissimilar subjects, think paradoxically, and enlist the help of the subconscious mind. He also reveals the attitudes and approaches that diverse geniuses share — and anyone can emulate. Fascinating and fun, Michalko’s strategies facilitate the kind of lightbulb-moment thinking that changes lives — for the better.

O autoru

Michael Michalko is one of the most highly acclaimed creativity experts in the world. He has given speeches, workshops, and seminars on fostering creative thinking for clients ranging from Fortune 500 corporations — such as DuPont, Kellogg’s, General Electric, Kodak, Microsoft, Exxon, General Motors, Ford, AT&T, Wal-Mart, Gillette, and Hallmark — to associations and government agencies. As an officer in the U.S. Army, he organized a team of NATO intelligence specialists and international academics in Frankfurt, Germany, to research, collect, and categorize all known inventive-thinking methods. His team then applied these methods to various new and old NATO military, political, and economic problems and produced an assortment of breakthrough ideas and creative solutions. Michael later applied these creative-thinking techniques to problems in the corporate world with outstanding success. The companies he worked with were thrilled with the breakthrough results they achieved, and Michael has since been in the business of developing and teaching creative-thinking workshops and seminars for corporate clients around the world. His website is www.creativethinking.net.