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Topics covered include: the relationship between critical theory and cultural studies; the pragmatics of cultural research and education; ethical questions and research purposes; the role of feminism in cultural studies; the uses of autobiography; the analysis of city cultures; textual analysis and ethnographic procedures; constructions of identity in relation to `race′, sexuality and nationhood; the use of qualitative and quantitative data; and some of the main issues involved in generating research findings for a thesis or other publication.
The book is written for students either commencing or intending to do research in cultural studies. It stresses how necessary it is to consider and plan very carefully the rationales and principles in research while avoiding the straitjacket of `methodolatory′.
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Jim McGuigan is a freelance researcher, writer and artist. He is also Emeritus Professor of Cultural Analysis at Loughborough University UK. Previously, he taught at Coventry, Leeds, Leeds Trinity, Open and Wolverhampton Universities. He was a research officer at the Arts Council of GB and a script editor in the BBC TV Drama (Plays) Department. He has been a visiting scholar at, amongst others, the Universities of Bergen, Canberra, Canterbury (Christchurch NZ), Catalonia, Copenhagen, Eastern Finland, Izmir, Jyvaskyla, Rostock and at IFK Vienna. He has delivered keynote addresses at conferences and guest lectures in Australia, Austria, Canada, Croatia, Finland, Germany, Ireland, Israel/Palestine, Norway as well as at various universities in Britain and elsewhere. He has, for instance, served on the Art and Humanities Research Council and the European Commission. Jim’s main academic interests are in social theory, cultural studies and policy. He has published in many book collections and journals, including Cultural Studies, European Journal of Cultural Studies, International Journal of Cultural Policy, Keywords, New Left Review, New Statesman, Social Semiotics, Sociological Review and Sociology. His books include Cultural Populism (1992), Culture and the Public Sphere (1996), Cultural Methodologies (1997), Modernity and Postmodern Culture (1999, 2006), Rethinking Cultural Policy (2004), Cool Capitalism (2009), Cultural Analysis (2010), Raymond Williams on Culture and Society (2014), A Short Counter-Revolution – Raymond Williams’s Towards 2000 Revisited (2015) and Neoliberal Culture (2016). He is currently working on a book about Raymond Williams.
