We Are What We Sell: How Advertising Shapes American Life. . . And Always Has [3 volumes]: How Advertising Shapes American Life. . . and Always Has

ABC-CLIO
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In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream."

The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.

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About the author

Danielle Sarver Coombs, PhD, is assistant professor in the School of Journalism and Mass Communication at Kent State University.

Bob Batchelor, PhD, is assistant professor in the School of Journalism and Mass Communication at Kent State University and academic coordinator of its online master's program in public relations.

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Additional Information

Publisher
ABC-CLIO
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Published on
Jan 15, 2014
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Pages
1004
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ISBN
9780313392450
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Language
English
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Genres
Business & Economics / Advertising & Promotion
Social Science / Media Studies
Social Science / Popular Culture
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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