Data Driven

DJ Patil · Hilary Mason

Jan 2015 · "O'Reilly Media, Inc."

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Succeeding with data isn’t just a matter of putting Hadoop in your machine room, or hiring some physicists with crazy math skills. It requires you to develop a data culture that involves people throughout the organization. In this O’Reilly report, DJ Patil and Hilary Mason outline the steps you need to take if your company is to be truly data-driven—including the questions you should ask and the methods you should adopt.

You’ll not only learn examples of how Google, LinkedIn, and Facebook use their data, but also how Walmart, UPS, and other organizations took advantage of this resource long before the advent of Big Data. No matter how you approach it, building a data culture is the key to success in the 21st century.

You’ll explore:

• Data scientist skills—and why every company needs a Spock
• How the benefits of giving company-wide access to data outweigh the costs
• Why data-driven organizations use the scientific method to explore and solve data problems
• Key questions to help you develop a research-specific process for tackling important issues
• What to consider when assembling your data team
• Developing processes to keep your data team (and company) engaged
• Choosing technologies that are powerful, support teamwork, and easy to use and learn

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DJ Patil has held a variety of roles in Academia, Industry, and Government. These include, VP of Product at RelateIQ which was acquired by Salesforce. The Data Scientist in Residence at Greylock Partners. The Chief Scientist, Chief Security Officer and Head of Analytics and Data Product Teams at the LinkedIn Corporation. Additionally he has held a number of roles at Skype, PayPal, and eBay. He is known for co-coining the term Data Scientist. As a member of the faculty at the University of Maryland, his research focused on nonlinear dynamics and chaos theory and he helped start a major research initiative on numerical weather prediction. As an AAAS Science & Technology Policy Fellow for the Department of Defense, Dr. Patil directed new efforts to leverage social network analysis and the melding of computational and social sciences to anticipate emerging threats to the US. He has also co-chaired a major review of US efforts to prevent bioweapons proliferation in Central Asia and co-founded the Iraqi Virtual Science Library (IVSL). In 2104 he was selected by the World Economic Forum as a Young Global Leader. More details can be found on his LinkedIn profile: http://www.linkedin.com/in/dpatil and can be followed on twitter @dpatil.

Hilary is Founder and CEO of Fast Forward Labs, an independent data technology research lab, and Data Scientist in Residence at Accel Partners. Previously, Hilary was Chief Scientist at bitly. She co-hosts a DataGotham, a conference for New York's home grown data community, and co-founded HackNY, a non-profit that helps engineering students find opportunities in New York's creative technical economy. Hilary served on Mayor Bloomberg's Technology Advisory Board, and is a member of Brooklyn hacker collective NYC Resistor.