About this ebook
This book uses the long and profitable career of Cecil B. DeMille to track the evolution of Classical Hollywood and its influence on emerging mass commercial culture in the US. DeMille’s success rested on how well his films presumed a broad consensus in the American public—expressed through consumer hedonism, faith, and an “exceptional” national history—which merged seamlessly with the efficient production methods developed by the largest integrated studios. DeMille’s sudden mid-career shift away from spectator perversity to corporate propagandist permanently tarnished the director’s historical standing among scholars, yet should not overshadow the profound links between his success and the rise and fall of mid-century mass culture.
Ratings and reviews
5.0
1 review
About the author
David Blanke is Professor of History at Texas A&M University–Corpus Christi, USA. His previously published works include studies of American car culture and modern mass consumerism. He is currently at work, with Sue Matheson, on a comparative study of Hollywood legends Cecil B. DeMille and John Ford.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
