Public Relations: A Value Driven Approach, Edition 6

·
· Pearson Higher Ed
Ebook
592
Pages

About this ebook

This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.

Updated in a new 5th edition, Public Relations: A Values-Driven Approachteaches students how to build ethical, productive relationships with strategic constituencies. Now with an engaging full-color design yet retaining its popular, attractive price for students, the fifth edition provides a valuable introduction to the contemporary dynamics of the field.

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