Public Relations Writing and Media Techniques: Edition 8
Dennis L. Wilcox · Bryan H. Reber
Feb 2016 · Pearson
Ebook
560
Pages
About this ebook
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
The most comprehensive and up-to-date public relations writing text available has just been updated in the 8th edition. With real-world examples of award-winning work by PR professionals, Public Relations Writing and Media Techniques continues to help readers master the many techniques needed to reach a variety of audiences in today’s digital age. This book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media, making it valuable to public relation professionals and students alike.
About the author
Dr. Wilcox is professor emeritus of public relations at San Jose State University and former director of the School of Journalism & Mass Communications. He is also the lead author of two other popular textbooks, Public Relations Strategies and Tactics and THINK Public Relations.
He is an accredited (APR) member of the Public Relations Society of America (PRSA) and is also in the organization’s College of Fellows, recognizing his lifelong contributions to the profession. Wilcox is a former chair of the PRSA Educator’s Academy and the public relations division of the Association for Education in Journalism & Mass Communications (AEJMC). Among his many awards is PRSA’s “Educator of the Year,” the Xifra-Heras Award from the University of Girona (Spain), an award of excellence from the Public Relations Society of India, and an honorary doctorate from the University of Bucharest for his many contributions to global public relations education and to advancing the profession.
Wilcox is currently active in the International Public Relations Association (IPRA) and is a member of the Arthur W. Page Society, an organization of senior public relations executives. He now travels extensively as a speaker and consultant in Europe, South America, and Asia. His philosophy, to quote St. Augustine, is “The world is a book, and those who do not travel read only a page.”
Dr. Reber is C. Richard Yarbrough Professor in Crisis Communication Leadership at the University of Georgia, Grady College of Journalism and Mass Communication. He teaches introduction to public relations, management, crisis communication, and writing. On the graduate level, Reber teaches management, persuasion, campaign research, and public opinion.
Reber’s research focuses on public relations theory, practice, pedagogy, and crisis and health communication and has been published in the Journal of Public Relations Research, Journalism and Mass Communication Quarterly, Journal of Health Communication, Public Relations Review, and Journal of Broadcasting and Electronic Media, among others.
Reber regularly presents his research at national and international academic conferences. He is the coauthor of Gaining Influence in Public Relations, Public Relations: Strategies and Tactics, Eleventh Edition, and THINK Public Relation s. Reber serves on the board of the Plank Center for Leadership in Public Relations and is a member of the Arthur W. Page Society. He worked for 15 years in public relations at Bethel College, Kansas.
He is an accredited (APR) member of the Public Relations Society of America (PRSA) and is also in the organization’s College of Fellows, recognizing his lifelong contributions to the profession. Wilcox is a former chair of the PRSA Educator’s Academy and the public relations division of the Association for Education in Journalism & Mass Communications (AEJMC). Among his many awards is PRSA’s “Educator of the Year,” the Xifra-Heras Award from the University of Girona (Spain), an award of excellence from the Public Relations Society of India, and an honorary doctorate from the University of Bucharest for his many contributions to global public relations education and to advancing the profession.
Wilcox is currently active in the International Public Relations Association (IPRA) and is a member of the Arthur W. Page Society, an organization of senior public relations executives. He now travels extensively as a speaker and consultant in Europe, South America, and Asia. His philosophy, to quote St. Augustine, is “The world is a book, and those who do not travel read only a page.”
Dr. Reber is C. Richard Yarbrough Professor in Crisis Communication Leadership at the University of Georgia, Grady College of Journalism and Mass Communication. He teaches introduction to public relations, management, crisis communication, and writing. On the graduate level, Reber teaches management, persuasion, campaign research, and public opinion.
Reber’s research focuses on public relations theory, practice, pedagogy, and crisis and health communication and has been published in the Journal of Public Relations Research, Journalism and Mass Communication Quarterly, Journal of Health Communication, Public Relations Review, and Journal of Broadcasting and Electronic Media, among others.
Reber regularly presents his research at national and international academic conferences. He is the coauthor of Gaining Influence in Public Relations, Public Relations: Strategies and Tactics, Eleventh Edition, and THINK Public Relation s. Reber serves on the board of the Plank Center for Leadership in Public Relations and is a member of the Arthur W. Page Society. He worked for 15 years in public relations at Bethel College, Kansas.
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