About this ebook
An insider's guide to entrepreneurship that no business person should be without. Being an entrepreneur – owning and running your own business – is a great career option for those wanting to take control of their professional lives. It's a particularly great option for women; a credible and viable alternative to struggling up the (still male-dominated) corporate ladder. Hugely successful entrepreneur Diane Foreman also believes women have a unique role in — and duty to — inspire, mentor, sponsor and promote other women. In this candid, engaging and inspiring book she describes her own entrepreneurial journey, from being a complete greenhorn to heading up one of New Zealand's most sucessful businesses, being a major exporter and an EY Entrepreneur of the Year. It hasn't been easy and she's made plenty of mistakes. The secret, she says, is learning how not to repeat them. Full of tips, insider knowledge and how-tos, this is a book no business person can be without.
About the author
Diane Foreman CNZM is one of New Zealand's most successful business women and is CEO of Emerald Group. As chief executive of the Emerald Group business empire, Diane has investments in New Zealand healthcare, manufacturing in New Zealand and America, high level recruitment and a boutique hotel on Auckland's North Shore. Diane is a former deputy chair of the Business Roundtable and has also worked with a number of charities. She was the 2009 New Zealand EY Entrepreneur of the Year and in 2014 was named by Forbes magazine as one of the most powerful women in Asia. As one of New Zealand’s leading entrepreneurs, Diane has many years experience running and growing successful businesses in health, property, recruitment, and of course, award winning ice cream.
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