Dogfight: How Apple And Google Went To War And Started A Revolution

Fred Vogelstein

noy 2013 · Penguin Canada

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This is the story of how Apple and Google have reshaped our world and redefined the meaning of content and how it is distributed.

It begins with the iPhone, which has transformed the concept of what a smart phone can be. Now everyone wants one, or else a smart phone like it. Apple and Google are fighting to find a way to control the software that runs these phones so they can manage the content that runs on top of it. The battle has become vicious, although Google makes more than half the apps that run on Apple devices. There may be room for both, but the history of technology suggests that only one player will be dominant in the long term. Author Fred Vogelstein recounts that struggle and describes the impact it is having on the rest of the media and on technology.

Filled with in-depth interviews of key players and behind-the-scenes accounts of corporate strategy, Dogfight is a must-read for anyone interested in the biggest societal and technological shift since the Industrial Revolution.

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FRED VOGELSTEIN is a business and technology journalist and a contributing editor for Wired magazine, for which he was a 2010 finalist for the Gerald R. Loeb Award. His writing has appeared in Fortune , US News & World Report, The Wall Street Journal, Newsday, The New York Times Magazine, and elsewhere.