Dream It! Do It!: My Half-Century Creating Disney’s Magic Kingdoms

Marty Sklar

Ago 2013 · Muuzaji: Disney Electronic Content

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Marty Sklar was hired by The Walt Disney Company after his junior year at UCLA, and began his Disney career at Disneyland in July 1955, the month before the park opened. He spent his first decade at Disney as "the kid," the very youngest of the creative team Walt had assembled at WED Enterprises. But despite his youth, his talents propelled him forward into substantial responsibility: he became Walt's speech writer, penned Walt's and Roy's messages in the company's annual report, composed most of the publicity and marketing materials for Disneyland, conceived presentations for the U.S. government, devised initiatives to obtain sponsors to enable new Disneyland developments, and wrote a twenty-four-minute film expressing Walt's philosophy for the Walt Disney World project and Epcot. He was Walt's literary right-hand man. Over the next forty years, Marty Sklar rose to become president and principal creative executive of Walt Disney Imagineering, and he devoted his entire career to creating, enhancing, and expanding Walt's magical empire. This beautifully written and enlightening book is Marty's own retelling of his epic Disney journey, a grand adventure that lasted over half a century.

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Marty Sklar was born Martin Adrian Sklar in New Brunswick, New Jersey on February 6, 1934. In 1955, he was editing The Disneyland News, the theme park's 10-cent newspaper. He graduated from U.C.L.A. in 1956 and returned to Disneyland to work in its publicity department. He soon became Walt Disney's chief ghostwriter for publicity materials, dedications, souvenir guides, speeches, slogans, presentations, and short films. Sklar was assigned to work on the Ford Pavilion at the 1964 World's Fair in New York, where the Disney company was designing exhibits and attractions. He eventually became the principal creative executive of the company's Imagineering unit. He retired in 2009, but maintained his connection to the company. His autobiography, Dream It! Do It: My Half-Century Creating Disney's Magic Kingdoms, was published in 2013. In 2016, he became the only cast member to have attended the openings of all 12 Disney parks worldwide. He died on July 27, 2017 at the age of 83.