ECON Micro

William McEachern

may 2015 · Cengage Learning Canada Inc

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The first Canadian edition of ECON Macro is an innovative, hybrid-learning package that was created by the continuous feedback of our “student-tested, faculty-approved” process, unique to our 4ltr Press series. ECON Macro delivers comprehensive content in a visually appealing, succinct print component paired with a high-value online offering - MindTap - that includes an integrated eReader and a set of interactive digital tools that appeal to a wide range of learning styles and needs, all at a value-based price. This winning combination is proven to increase engagement and lead to better outcomes. The hallmark of this solution is the student-friendly approach taken by award-winning instructor and author Will McEachern. McEachern uses familiar examples and illustrations drawn from students’ daily lives to vividly demonstrate that when students show up for class the first day, they each come with at least 17 years of first-hand experience in making economic choices and dealing with economic institutions and events, connecting these life experiences to key macroeconomic concepts.