Fashion Design Essentials: 100 Principles of Fashion Design

Jay Calderin

jul 2011 · Rockport Publishers

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Creative ideas are elevated by experience and expertise. This book sets forth a challenge to fashion designers—continue to expand your horizons, exercise your skills and experiment with strategies. The idea behind collecting and cataloging the essential principles of fashion design, is to build a framework for artful examination that the designer can revisit regularly for inspiration and instruction.

Fashion Design Essentials is divided into five easy to reference categories:

I. THOUGHT - This section presents intellectual exercises that are intended to serve as catalysts for channeling creativity.

II. INVENTORY - This section helps define and re-think the uses of tools and raw materials for fashion design.

III. TECHNIQUE - This section identifies a varied assortment of fundamental techniques for executing a fashion designer’s idea.

IV. ARTISTRY - This section is designed to conjure and cultivate the artistic instincts of a fashion designer.

V. NAVIGATION - This section provides the fashion designer diverse strategies for negotiating a path to success.

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Jay Calderin teaches a wide variety of fashion and professional development courses at the School of Fashion Design in Boston, where he is also the director of Creative Marketing. He founded and serves as executive director of Boston Fashion Week. He is currently the regional director of the Fashion Group International of Boston. Calderin’s designs have appeared in the pages of Vogue and Elle magazines. He is the author of Form, Fit, and Fashion.