Fashion and Orientalism: Dress, Textiles and Culture from the 17th to the 21st Century

Adam Geczy

avq 2013 · Bloomsbury Publishing

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Orientalism is a central factor within the fashion system, both subtle and overt. In this groundbreaking book, the author shows the extent of the influence that the Orient had, and continues to have, on fashion.

Our concept of Western fashion is unthinkable without it, whether in terms of the growth of the cotton industry or of garments we take for granted, such as the dressing gown. From pre-modern to contemporary times, this book demonstrates that, in the realms of fashion, the Orient is not simply a construction or a fascination of the imperial West with its eastern other. Rather, it reveals the extent of cross-pollination, exchange and multiple translation that has taken place between East and West for the last 500 years.

Exploring topics including Chinoiserie, masquerade, bohemianism, Japonisme, the "de-Orientalization" of the Orient, perfume and the birth of couture, Fashion and Orientalism is an essential read for students and scholars of fashion, cultural studies and history.

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Adam Geczy is an artist and writer, and Senior Lecturer at Sydney College of the Arts, a faculty of the University of Sydney, Australia. He is co-author with Michael Carter of Reframing Art (Berg, 2006) and his Art: Histories, Theories and Exceptions (Berg, 2008) won the CHOICE Award for Best Art Book of 2009. He has recently completed the editing of a major collection of essays with Vicki Karaminas on Fashion and Art (Berg, 2012).