Fashionable Childhood: Children in Advertising

Annamari Vänskä

Juni 2017 · Bloomsbury Publishing

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Fashionable Childhood is the first book to critically examine representations of children and childhood through fashion media. Focussing on themes such as innocence, sexuality, class, and gender, this book provides a detailed and fascinating overview of the topic over the last 40 years.

With case studies of advertising campaigns from international fashion brands such as Calvin Klein, Dior, Ralph Lauren and in-depth research into Italy's special edition of Vogue dedicated to childrenswear, Vogue Bambini, Fashionable Childhood examines the ways children's fashion is presented globally.

With the market for children's fashion witnessing rapid growth in recent years, this exciting book will be of particular interest and value to students of fashion marketing, promotion, journalism, history, and theory.

Autoren-Profil

Annamari Vänskä is Professor of Fashion Research at the Aalto University, Finland, and Visiting Professor at Shanghai College of Fashion, Donghua University, China. In 2013, she was awarded the prize for Adjunct Professor of the Year by the University of Helsinki, Finland.

Translated by Eva Malkki, professional translator and managing director of the sole-proprietor translation company Evaberry Ltd, Finland.