Fast, Cheap and Viral: How to Create Game-Changing Content on a Shoestring Budget

Aashish Chopra

сеп 2019. · Hachette UK

O ovoj e-knjizi

Viral marketing should not be a happy accident

Aashish Chopra's first viral video was shot with close to no budget and sparing equipment. Yet, today, his content has over 350 million views and industry masters universally agree that Aashish has cracked the viral code.

In Fast, Cheap and Viral, the ace marketer shares the secrets behind his success - all of them learnt and honed on his journey. This one-stop super-guide to viral video marketing gives you the low-down on:

HOW TO GRAB EYEBALLS in a sea of content;

HOW TO DRIVE ENGAGEMENT (because views can be bought, but engagement is earned);

WHY STORYTELLING BEATS PRODUCTION VALUE and behind-the-scenes tips and tricks;

HOW TO BUILD YOUR PERSONAL BRAND and kill job insecurity.

For every student, entrepreneur, blogger, marketing manager or leader who dreams of reaching millions on a shoestring budget, this book is the definitive manual on sustainable viral success

O autoru

Aashish Chopra is an award-winning viral video marketer, having made and marketed videos with millions of shares and gazillion views. His videos have hit 350 million views, with one becoming Asia's most-shared branded Facebook post and another hitting 40 million views in a week. He's a sought-after speaker on viral video marketing and was featured in Forbes. He heads content marketing at Ixigo.