Found in Translation: How Language Shapes Our Lives and Transforms the World

Nataly Kelly · Jost Zetzsche

loka 2012 · Myyjä: Penguin

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Translation. It’s everywhere we look, but seldom seen—until now. Found in Translation reveals the surprising and complex ways that translation shapes the world. Covering everything from holy books to hurricane warnings and poetry to peace treaties, Nataly Kelly and Jost Zetzsche offer language lovers and pop culture fans alike an insider’s view of the ways in which translation spreads culture, fuels the global economy, prevents wars, and stops the outbreak of disease. Examples include how translation plays a key role at Google, Facebook, NASA, the United Nations, the Olympics, and more.

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Nataly Kelly is the chief research officer at Common Sense Advisory, a research and consulting firm specializing in global business and language services, as well as a certified court interpreter.

Jost Zetzsche is a working translator and a widely published author in language industry publications, including the American Translators Association Chronicle, MultiLingual, and Translation Journal.