Graphic Design, Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design

Armin Vit · Bryony Gomez Palacio

2009-07 · Rockport Publishers

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Graphic Design, Referenced is a visual and informational guide to the most commonly referenced terms, historical moments, landmark projects, and influential practitioners in the field of graphic design. With more than 2,000 design projects illustrating more than 400 entries, it provides an intense overview of the varied elements that make up the graphic design profession through a unique set of chapters: “principles" defines the very basic foundation of what constitutes graphic design to establish the language, terms, and concepts that govern what we do and how we do it, covering layout, typography, and printing terms; “knowledge" explores the most influential sources through which we learn about graphic design from the educational institutions we attend to the magazines and books we read; “representatives" gathers the designers who over the years have proven the most prominent or have steered the course of graphic design in one way or another; and “practice" highlights some of the most iconic work produced that not only serve as examples of best practices, but also illustrate its potential lasting legacy. Graphic Design, Referenced serves as a comprehensive source of information and inspiration by documenting and chronicling the scope of contemporary graphic design, stemming from the middle of the twentieth century to today.

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Born and raised in Mexico City, Bryony Gomez-Palacio and Armin Vit are graphic designers and co-founders of UnderConsideration (www.underconsideration.com), a growing network and enterprise dedicated to the progress of the graphic design profession and its practitioners, students, and enthusiasts. Since 2002 they have published and edited some of the most widely read design blogs, including Speak Up, Brand New, Quipsologies, Word It, and FPO (For Print Only). In 2007, they established the Department of Design to produce client-driven work. Bryony and Armin each have more than a decade of experience in various disciplines including corporate and brand identity, annual reports, business collateral, web design and programming, packaging, and magazine and book design. They are the authors of The Word It Book and Women of Design, published by HOW Books in 2007 and 2008 respectively. They reside in Austin, Texas, with their daughter, Maya, and two cats.