Graphic Design Rules: 365 Essential Design Dos and Don'ts

Tony Seddon · Sean Adams · Peter Dawson · John Foster

apr 2020 · Chronicle Books

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DON'T use comic sans (except ironically!) but DO worship the classic typefaces like Helvetica and Garamond. Graphic Design Rules is a handy guide for professional graphic designers, students, and laymen who incorporate graphic design into their job or small business. Packed with practical advice, this spirited collection of design dos and don'ts takes readers through 365 rules like knowing when to use a modular grid—and when to throw the grid out the window. All designers will appreciate tips and lessons from these highly accomplished authors, who draw on years of experience to help you create good design.

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Tony Seddon, a graphic designer based in the United Kingdom, is coauthor of Graphic Design for Nondesigners.

Sean Adams, chair of graphic design at ArtCenter College of Design in Pasadena, California, is an AIGA Medal winner and author of The Designer's Dictionary of Color and The Designer's Dictionary of Type. His clients include Adobe, Gap, Nickelodeon, and Sundance.

Peter Dawson, a cofounder of Grade Design in London, is a fellow of the International Society of Typographic Designers and author of The Field Guide to Typography.

John Foster received a gold medal from the Art Directors Club of New York, and his clients have included Coca-Cola and the Nature Conservancy.