Greening the Corporation: Management Strategy and the Environmental Challenge

ยท Earthscan
eBook
198
Pages

About this eBook

Shell -- Conclusion -- 5 An Analysis of Two Corporations with a 'Social-environmental' Corporate Culture -- Introduction -- The Body Shop -- Environmental policy -- Environmental record -- Summary: The Body Shop -- Ben & Jerry's -- Environmental policy -- Environmental record -- Summary: Ben & Jerry's -- Conclusion -- 6 Greening the Corporations: Shades of Green -- Introduction -- Ecological modernization as institutional learning -- Ecological modernization as technocratic project -- Ecological modernization as cultural politics -- Structures, styles and cultures.

About the author

Peter Robbins is a lecturer in sociology in the Institute of Water and Environment at Cranfield University.

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