Health Industry Communication: New Media, New Methods, New Message, Edition 2

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· Jones & Bartlett Learning
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446
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The Second Edition of Health Industry Communication: New Media, New Methods, New Message is a thorough revision fills a critical gap in the literature for communications students as well as students of health administration and public health. Featuring best practices and case studies from notable practitioners, the chapters offer a 360-degree view of the world of health communications from a business and promotions outlook as well as a look at special topics that impact health communicators.

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Senior Vice President and Director of Strategic Planning and Research, Hager Sharp

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