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This book covers basics of retail as per CBSE syllabus of class-IX (level-1) under vocational educational scheme by NSQF. To the point explanation with practicals & assignment after each chapter. This book will help student to learn basics of retail with examples and after completing this book students will be fully equipped to enter the exciting Indian retail market.
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Author is having rich experience in the filed of Sales,Marketing & operations in India's top companies.Handled different channels like traditional retail,Organised/Modern retail,HORECA,Ecommerce. Educational qualifications : B.Sc(statistics) & MBA (Marketing)
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