I Heart Design: Remarkable Graphic Design Selected by Designers, Illustrators, and Critics

Steven Heller

mar 2011 · Rockport Publishers

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I Heart Design is a collection of “favorite” designs as selected by 80 prominent graphic designers, typographers, teachers, scholars, writers and design impresarios. Designers have preferences, like modern over postmodern, serif over sans serif, decorative over minimal, but designers could not be engaged in design practice if they did not love design. The reasons for such a charged emotion varies from individual to individual, but there are certain commonalities regarding form, function, outcome, and more. Design triggers something in all of us that may be solely aesthetic or decidedly content-driven, but in the final analysis, we are drawn to it through the heart. Designs featured include the iconic CBS eye, the stark Kodak identity, the Coca-Cola bottle, and, of course, The Rolling Stones’ Sticky Fingers album cover.

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Steven Heller is co-chair of the MFA Design program of the School of Visual Arts where students are encouraged to become design entrepreneurs. He is the author and co-author of over 120 books on design and popular culture. He is the editor of AIGA VOICE the online design journal and a contributing editor to Print, ID, EYE, and Baseline magazines. For 33 years Heller was an art director of the New York Times and now writes a column for the Book Review section. He is the recipient of the AIGA Medal for Lifetime Achievement. http://www.printmag.com/dailyheller/