This book is a social psychological inquiry into identity in modern society.
Starts from the social psychological premise that identity results from interaction in the social world.
Reviews and integrates the most influential strands of contemporary social psychology research on identity.
Brings together North American and European perspectives on social psychology.
Incorporates insights from philosophy, cognitive neuroscience, psychology, cultural studies, anthropology and sociology.
Places social identity research in a variety of real-life social contexts.
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Bernd Simon is Professor of Social Psychology and Evaluation Research and Chair and Director of the Institute of Psychology at Christian-Albrechts University in Kiel, Germany.
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