In the Plex: How Google Thinks, Works, and Shapes Our Lives

Steven Levy

abr 2011 · Simon and Schuster

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Updated with a new afterword, the inside story behind one of the most successful and admired technology companies of our time.

Granted unprecedented access, Steven Levy takes readers inside the Googleplex, the company’s headquarters, to show how Google works. The key to Google’s success in all its businesses, Levy reveals, is its engineering mindset and embrace of such Internet values as speed, openness, experimentation, and risk-taking. But these values have not saved Google from missteps and pitfalls as it, like other tech companies, grows exponentially and comes under increasing public scrutiny. Can Google continue to compete and not be evil?

“The most interesting book ever written about Google.” —The Washington Post

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Steven Levy is editor at large at Wired magazine. The Washington Post has called him “America’s premier technology journalist.” His was previously founder of Backchannel and chief technology writer and senior editor for Newsweek. Levy has written seven previous books and his work has appeared in Rolling Stone, Harper’s Magazine, Macworld, The New York Times Magazine, Esquire, The New Yorker, and Premiere. Levy has also won several awards during his thirty-plus years of writing about technology and is the author of several previous books including Facebook: The Inside Story; Insanely Great; The Perfect Thing; and In the Plex. He lives in New York City.