International Business: Concept, Environment and Strategy

Vyuptakesh Sharan

2010 ജനു · Pearson Education India

ഈ ഇ-ബുക്കിനെക്കുറിച്ച്

International Business: Concept, Environment and Strategy is written in a pragmatic way leaning towards managerial aspects, thus encouraging students to explore international business as a career choice. It deals with the latest topics and development which we are witnessing around the globe. It attempts to impart the core body of knowledge in international business in an interesting and lively manner. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help students effectively put theory into practice.