Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.
For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called "User Experience Design and Strategy" at the University of Southern California (USC) in the Viterbi School of Engineering.
Product and brand managers, marketing specialists, and business owners will learn how experience diagramming can help determine where business goals and customer perspectives intersect. Once you’re armed with this data, you can provide users with real value.
Mapping Experiences is divided into three parts:Understand the underlying principles of diagramming, and discover how these diagrams can inform strategyLearn how to create diagrams with the four iterative modes in the mapping process: setting up a mapping initiative, investigating the evidence, visualizing the process, and using diagrams in workshops and experimentsSee key diagrams in action, including service blueprints, customer journey maps, experience maps, mental models, and spatial maps and ecosystem models
This practical guide focuses on principles, tactics, and actionable methods for presenting your designs. Whether you design UX, websites, or products, you’ll learn how to win over anyone who has influence over the project—with the goal of creating the best experience for the end user.Walk through the process of preparing for and presenting your designsUnderstand stakeholder perspectives, and learn how to empathize with themCultivate both implicit and explicit listening skillsLearn tactics and formulas for expressing the most effective response to feedbackDiscover why the way you follow through is just as crucial as the meeting itselfEducate your stakeholders by sharing the chapter from this book on how to work with designers
Rather than focus on design, CSS Secrets shows you how to solve problems with code. You'll learn how to apply Lea's analytical approach to practically every CSS problem you face to attain DRY, maintainable, flexible, lightweight, and standards-compliant results.
Inspired by her popular talks at over 60 international web development conferences, Lea Verou provides a wealth of information for topics including:Backgrounds and BordersShapesVisual EffectsTypographyUser ExperienceStructure and LayoutTransitions and Animations