Business Analytics
James R. Evans
Feb 2012 · Pearson Higher Ed
Ebook
688
Pages
About this ebook
This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
A balanced, holistic approach to understanding business analytics.
This book provides readers with the fundamental concepts and tools needed to understand the emerging role of business analytics in organizations. Evans also shows readers how to apply basic business analytics tools in a spreadsheet environment, and how to communicate with analytics professionals to effectively use and interpret analytic models and results for making better business decisions.
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