Lean UX: Designing Great Products with Agile Teams, Edition 2

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Lean UX has become the preferred approach to interaction design, tailor-made for today’s agile teams. In the second edition of this award winning book, leading advocates Jeff Gothelf and Josh Seiden expand on the valuable Lean UX principles, tactics, and techniques covered in the first edition to share how product teams can easily incorporate design, experimentation, iteration, and continuous learning from real users into their Agile process.

Inspired by Lean and Agile development theories, Lean UX lets you focus on the actual experience being designed, rather than deliverables. This book shows you how to collaborate closely with other members of your Agile product team, and gather feedback early and often. You’ll learn how to drive the design in short, iterative cycles to assess what works best for the business and the user. Lean UX shows you how to make this change—for the better.

  • Frame a vision of the problem you’re solving and focus your team on the right outcomes
  • Bring the designers’ toolkit to the rest of your product team
  • Share your insights with your team much earlier in the process
  • Create Minimum Viable Products to determine which ideas are valid
  • Incorporate the voice of the customer throughout the project cycle
  • Make your team more productive: combine Lean UX with Agile’s Scrum framework
  • Understand the organizational shifts necessary to integrate Lean UX
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About the author

Jeff Gothelf is a designer & Agile practitioner. He is a leading voice on the topics of Agile UX & Lean UX and a highly sought-after international speaker. He is Principal in Neo's New York City office. Previously, Jeff has led teams at TheLadders, Publicis Modem, WebTrends, Fidelity, & AOL.

Josh Seiden has been creating great technology products for more than 20 years. A UX design leader, Josh has worked in hardware and software, consumer and enterprise, mobile, web, and desktop. He is Principal at Neo and, prior to that role, he was head of product design at Wall Street innovator Liquidnet, and lead pioneering interaction design teams at Cooper. He is a founder and past president of the Interaction Design Association.

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Additional Information

Publisher
"O'Reilly Media, Inc."
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Published on
Sep 12, 2016
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Pages
208
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ISBN
9781491953556
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Language
English
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Genres
Business & Economics / Development / Business Development
Computers / User Interfaces
Computers / Web / Design
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Content Protection
This content is DRM free.
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Read Aloud
Available on Android devices
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Eligible for Family Library

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The End of Assembly Line Management

We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.

Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them.

In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.

This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.
The essential interaction design guide, fully revised andupdated for the mobile age

About Face: The Essentials of Interaction Design, FourthEdition is the latest update to the book that shaped andevolved the landscape of interaction design. This comprehensiveguide takes the worldwide shift to smartphones and tablets intoaccount.  New information includes discussions on mobile apps,touch interfaces, screen size considerations, and more. Thenew full-color interior and unique layout better illustrate moderndesign concepts. 

The interaction design profession is blooming with the successof design-intensive companies, priming customers to expect "design"as a critical ingredient of marketplace success. Consumers havelittle tolerance for websites, apps, and devices that don't live upto their expectations, and the responding shift in businessphilosophy has become widespread. About Face isthe book that brought interaction design out of the research labsand into the everyday lexicon, and the updated FourthEdition continues to lead the way with ideas and methodsrelevant to today's design practitioners anddevelopers.

Updated information includes:

Contemporary interface, interaction, and product designmethodsDesign for mobile platforms and consumer electronicsState-of-the-art interface recommendations and up-to-dateexamplesUpdated Goal-Directed Design methodology

Designers and developers looking to remain relevant through thecurrent shift in consumer technology habits will find AboutFace to be a comprehensive, essential resource.

The End of Assembly Line Management

We’re in the midst of a revolution. Quantum leaps in technology are enabling organizations to observe and measure people’s behavior in real time, communicate internally at extraordinary speed, and innovate continuously. These new, software-driven technologies are transforming the way companies interact with their customers, employees, and other stakeholders.

This is no mere tech issue. The transformation requires a complete rethinking of the way we organize and manage work. And, as software becomes ever more integrated into every product and service, making this big shift is quickly becoming the key operational challenge for businesses of all kinds. We need a management model that doesn’t merely account for, but actually embraces, continuous change. Yet the truth is, most organizations continue to rely on outmoded, industrial-era operational models. They structure their teams, manage their people, and evolve their organizational cultures the way they always have.

Now, organizations are emerging, and thriving, based on their capacity to sense and respond instantly to customer and employee behaviors. In Sense and Respond, Jeff Gothelf and Josh Seiden, leading tech experts and founders of the global Lean UX movement, vividly show how these companies operate, highlighting the new mindset and skills needed to lead and manage them—and to continuously innovate within them.

In illuminating and instructive business examples, you’ll see organizations with distinctively new operating principles: shifting from managing outputs to what the authors call “outcome-focused management”; forming self-guided teams that can read and react to a fast-changing environment; creating a learning-all-the-time culture that can understand and respond to new customer behaviors and the data they generate; and finally, developing in everyone at the company the new universal skills of customer listening, assessment, and response.

This engaging and practical book provides the crucial new operational and management model to help you and your organization win in a world of continuous change.
- Lean UX effektiv im Unternehmen implementieren
- Vorhandene Strukturen anpassen und interdisziplinäre Teams bilden
- Mit Lean UX schlanke und schnell lieferbare Produktversionen erstellen

Der Lean-UX-Ansatz für das Interaction Design ist wie geschaffen für die webdominierte Realität von heute. Jeff Gothelf, Pionier und führender Experte für Lean UX, erläutert in diesem Buch die zentralen Prinzipien, Taktiken und Techniken dieser Entwicklungsmethode von Grund auf – das Experimentieren mit Designideen in schneller Abfolge, die Validierung mithilfe echter Nutzer und die kontinuierliche Anpassung Ihres Designs anhand der neu hinzugewonnenen Erkenntnisse.
In Anlehnung an die Theorien des Lean Developments und anderer agiler Entwicklungsmethoden gestattet Ihnen Lean UX, sich auf das Designen der eigentlichen User Experience statt auf die Deliverables zu konzentrieren.
Dieses Buch zeigt Ihnen, wie Sie eng mit anderen Mitgliedern des Produktteams zusammenarbeiten sowie frühzeitige und häufige Nutzerfeedbacks realisieren können. Außerdem erfahren Sie, wie sich der Designprozess in kurzen, iterativen Zyklen vorantreiben lässt, um herauszufinden, was sowohl in geschäftlicher Hinsicht als auch aus Sicht der Nutzer am besten funktioniert. Lean UX weist Ihnen den Weg, wie Sie dieses Umdenken in Ihrem Unternehmen herbeiführen können – eine Wendung zum Besseren.

- Visualisieren Sie das Problem, das Sie zu lösen versuchen, und fokussieren Sie Ihr Team auf die »richtigen« Ergebnisse
- Vermitteln Sie dem gesamten Produktteam das Designer Toolkit
- Lassen Sie Ihr Team sehr viel früher als üblich an Ihren Erkenntnissen teilhaben
- Erstellen Sie MVPs (Minimum Viable Products), um in Erfahrung zu bringen, welche Ideen und Konzepte funktionieren
- Beziehen Sie die »Stimme des Kunden« in den gesamten Projektzyklus mit ein
- Kombinieren Sie Lean UX mit dem agilen Scrum-Framework und steigern Sie so die Produktivität Ihres Teams
- Setzen Sie sich mit den organisatorischen Veränderungen auseinander, die zur Anwendung und Integration der Lean-UX-Methode erforderlich sind
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