John Griffiths has been an account planner for most of his career in agencies including JWT Manchester, FCB and CDP. He was one of the first planners to work outside a pure advertising environment in the 1990s as integrated communications came to the fore. He founded the consultancy Planning Above and Beyond and regularly writes on the web about planning and research issues.
Tracey Follows has worked in advertising for over 20 years, both client and agency side. She was Chief Strategy Officer at J. Walter Thompson after VCCP, Lowe, McCann-Erickson and Cogent and has worked in marketing at BT, One2One and T-Mobile. She is now Chief Strategy and Innovation Officer at The Future Laboratory. She was Chair of the APG (Account Planning Group) 2014-2015.