Brand You: Turn Your Unique Talents Into A Winning Formula

John Purkiss‏ · David Royston-Lee‏

ديسمبر 2012 · Pearson UK

معلومات عن هذا الكتاب الإلكتروني

The new edition of the UK’s bestselling book on personal branding shows you how to discover your talents, values and purpose so you can build a powerful personal brand both online and offline.

Whether you want to brand yourself as an entrepreneur, freelancer or corporate employee, this book will help by showing you how to:

- Identify your values and your unique combination of skills and experience

- Discover your purpose

- Build a strong brand identity

- Make sure employers, clients and customers remember you

- Network effectively

This new edition covers brand-building through social media, includes new exercises, case studies and examples throughout and is supported by its own website, www.brandyou.info

نبذة عن المؤلف

John Purkiss studied economics at Cambridge University and has an MBA from INSEAD. Having spent his early career in banking and management consultancy, he has been an advisor to several high-growth technology companies. John co-founded Veni Partners, which specialises in executive search and personal brand strategy. www.johnpurkiss.com

David Royston-Lee studied behavioural science at Aston University and occupational psychology at Birkbeck College, London. Having begun his career in recruitment, he became Head of Career Management Services at KPMG. David then worked as Human Resources Director of Ogilvy & Mather and was Chief Executive of the CAM Foundation prior to founding Partners in Flow. www.davidroystonlee.com