About this ebook
The go-to resource for straightforward instruction on using Foursquare, Facebook Places, Gowalla, Bizzy, Google Wallet, augmented reality programs, and QR codes in your library! The book guides you through each step in the implementation process, giving you the information you need to successfully use location aware technologies in library environments. It covers how to create a Foursquare campaign and use it to enhance staff training, use Facebook Places to connect with patrons, create an augmented reality program, create a QR code campaign, create a Gowalla marketing initiative, implement a mobile payment service with Google Wallet and Near Field communication. Once you learn these location-based services and applications, you can meet your mobile user's digital-age needs successfully.
About the author
Joe Murphy is a Librarian and Technology Trend Spotter. He works as a consultant helping libraries and other industries prepare to meet upcoming technology shifts in the constantly evolving information landscape. He is an international keynote speaker, an author and editor, and a conference organizer. He worked at Yale as a Science Librarian from 2007 to 2011. He enjoys sipping tea, traveling, poetry, practicing yoga, and checking in while doing all of the above. More information about Joe can be found on his website. You can also connect with him on Twitter and LinkedIn.
Ellyssa Kroski is manager of information systems at the New York Law Institute as well as a writer, educator and international conference speaker. Author of Web 2.0 for Librarians and Information Professionals, she is a frequent presenter on new tech trends, digital strategy, and libraries. She is an adjunct faculty member at Pratt Institute and blogs at iLibrarian.
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