Media Studies: The Basics

Julian McDougall

May 2012 · Routledge

About this ebook

There have been seismic shifts in what constitutes (the) media in recent years with technological advances ushering in whole new categories of producers, consumers and modes of delivery. This has been reflected in the way media is studied with new theories, concepts and practices coming to the fore. Media Studies: The Basics is the ideal guide to this changing landscape and addresses core questions including:

• Who, or what, is the media?
• What are the key terms and concepts used in analysing media?
• Where have been the impacts of the globalization of media?
• How, and by whom, is media made in the 21st century?

Featuring contemporary case studies from around the world, a glossary and suggestions for further reading, this is the ideal introduction to media studies today.

About the author

Julian McDougall is Professor in Media and Education and Head of the Centre for Excellence in Media Practice at Bournemouth University. He edits the journal Media Practice and Education, runs a doctoral programme in media education and convenes the Media Education Summit. Claire Pollard was a secondary school teacher for 16 years. She now works as a media education consultant at The English and Media Centre and edits MediaMagazine.