About this ebook
Social Leadership encapsulates the mindset, skills and behaviours required to be an effective leader in the Social Age.
This book is a guide for organisations looking to develop Social Leadership capability and for individuals looking to become Social Leaders.
It's a model of leadership that is more fluid and relevant than ones based on longevity, situation or hierarchy.
The NET Model of Social Leadership is built around three Dimensions: 'Narrative', 'Engagement' and 'Technology'. The NET model is both an idea and a call to arms.
This book is a guide for organisations looking to develop Social Leadership capability and for individuals looking to become Social Leaders.
It's a model of leadership that is more fluid and relevant than ones based on longevity, situation or hierarchy.
The NET Model of Social Leadership is built around three Dimensions: 'Narrative', 'Engagement' and 'Technology'. The NET model is both an idea and a call to arms.
About the author
Julian Stodd is a learning and development professional based in the UK, specialising in elearning, mobile learning, social media and learning theory. As founder and co-captain of SeaSalt Learning, Julian is heavily involved the strategic and operational development of learning solutions in a range of areas, working at a strategic level with global clients to understand how their learning needs can be met.
Julian started out volunteering in museums at the age of twelve, doing every job imaginable, from conserving artefacts and cataloguing collections, through designing exhibitions, and into giving guided tours and working with school groups. He loved the opportunities to work with stories, to meet people, and to walk with them along a learning journey.
Via a conservation sciences degree with archaeology, this led him into postgraduate research around educational theory, communication theory, psychology and design. Julian is grounded in understanding how people learn, whatever the technology, and what the barriers are that can prevent them from learning.
Today, he writes widely in his learning blog around various aspects of learning: mainly e-learning, social learning and learning technology. Asked recently what the most important skill was for an aspiring e-learning specialist, Julian's answer was ‘storytelling’. At heart, everything revolves around the clarity and coherence of the narrative.
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