Building a Million Dollar Side Hustle

Post Hill Press
Free sample

Juliana Richards arrived in the United States from Nigeria with little more than 100 dollars in her pocket. Ten years later she was the founder and CEO of Slim Girl Shapewear, a fast-growing global brand and multimillion-dollar company. Her body shaping and contouring clothing line has opened up a whole new category of clothing for women around the world and become go-to wardrobe necessities for high profile celebrities such as Khloe Kardashian, Nicole “Snooki” Polizzi, Carmen Electra, and others.

 

In Building a Million Dollar Side Hustle, Richards shares her compelling and inspiring journey of immigrating to the United States and starting a company using her college loans, expanding it into a global brand leader in body shapers, swimwear, and lingerie. In sharing her story to inspire other entrepreneurs, Richards explains her three-word philosophy: poise, obsession, and persistence.

           

The story of Slim Girl Shapewear—Juliana’s story—is her testament and her gift to anyone who wants to achieve success. This is a book for anyone who believes in the American Dream, and for anyone who wants to be deeply moved by a story filled with wisdom, inspiration, hope, and humor.

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About the author

Juliana Richards is the founder and CEO of Slim Girl Shapewear, a major worldwide player with physical stores on three continents and a strong online retail presence. Her leading clothing line is shapewear, undergarments that slim the waist and smooth and control one’s figure. She also has introduced a line of lingerie with the intention of leveraging her well-respected brand to gain market share in this $32 billion global industry.

 

Born and raised in Nigeria, she moved to America as a teenager by herself to pursue her dream of becoming a lawyer. She started her company while in college studying accounting. In less than ten years, this entrepreneur, wife, and mother turned Slim Girl Shapewear into what is considered one of the world’s most lucrative lines of women’s wear.

 

Slim Girl Shapewear has been featured on The Real and The Wendy Williams Show and in publications such as Rolling Out, Examiner, Atlanta Black Star, OK! Magazine, Health Magazine, New York Magazine, Vegan Life and Body Magazine.

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Additional Information

Publisher
Post Hill Press
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Published on
Jun 26, 2018
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Pages
199
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ISBN
9781682616222
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Language
English
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Genres
Biography & Autobiography / Business
Business & Economics / E-Commerce / Auctions & Small Business
Self-Help / Personal Growth / Success
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Content Protection
This content is DRM protected.
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Read Aloud
Available on Android devices
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Reading information

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 Table of Contents 
Introduction 
How to Develop New Products 
MP4 Video for Online Delivery 
DVDs 
EBooks 
Slides 
How to Get Funding for your Product Development and Marketing 
How to Find a Market for Your Products 
Finding a hot market 
Ask the market what they want 
Develop or find a product and sell it to them 
How to Sell Your Products Online 
How to Conduct Market Testing 
Selling digital products 
Selling through Affiliates 
How to Develop Your Products Website 
How to Generate Traffic to Your Products Website 
How to Tap into Popular Traffic Sources 
Buying an already existing website or URL 
How to Outsource Your Common Tasks 
How to Market Your Products Website 
Targeted Traffic 
SEO Marketing 
Press Releases 
SEO Articles 
Videos 
Slides 
Photos 
Online Directories 
Auxiliary Sites 
Blogs and Forums 
Conversions 
Site Mechanics 
Site Structure 
Content value 
Do you solve the problem? 
Call To Action – CTA 
Online Marketing Campaigns 
Email Marketing 
Advertising 
Use of Classified ads 
Use of Social Media 
Placing your products on online stores 
Weekly promotional campaigns 
Automated promotion 
Conclusion 
About the Author 

Introduction 

The world of eCommerce is grabbing more and more cyberspace, at lightning speed, than ever before. Online businesses are growing in big leaps and bounds. Selling online is increasingly becoming less of an option and more of a mandatory survival requirement. Online business empires are being created even by those who never thought of making a business worth a few hundred dollars. Looking at Forbes list of the top 10 richest people on this planet, you will realize that more than half of them are techpreneurs who have invested in the world of electronic technologies such as those presented by the marvels of the internet.

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