The authors surveyed both academic reference librarians and public library reference personnel in the United States and Canada about their reading habits. From the 950 responses, the authors present findings about the extent to which librarians read newspapers, periodicals, fiction and nonfiction, and recount and analyze stories about how reading has made them better librarians. The authors also report that North American professors in the humanities and social sciences believe that the best reference librarians are those who have wide-ranging, subject-based knowledge as opposed to the type of process-based, functional knowledge that is increasingly dominating the curricula of many Library and Information Science programs.