Knowing Where It Comes From: Labeling Traditional Foods to Compete in a Global Market

Fabio Parasecoli

ಆಗಸ್ಟ್ 2017 · University of Iowa Press

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Offering the first broadly comparative analysis of place-based labeling and marketing systems, Knowing Where It Comes From examines the way claims about the origins and meanings of traditional foods get made around the world, from Italy and France to Costa Rica and Thailand. It also highlights the implications of different systems for both producers and consumers.

Labeling regimes have moved beyond intellectual property to embrace community-based protections, intangible cultural heritage, cultural landscapes, and indigenous knowledge. Reflecting a rich array of juridical, regulatory, and activist perspectives, these approaches seek to level the playing field on which food producers and consumers interact.

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Fabio Parasecoli is an associate professor and director of food studies at The New School in New York City. His books include Bite Me! Food in Popular Culture, Cultural History of Food, coedited with Peter Scholliers, Al Dente: A History of Food in Italy, and, with Laura Lindefled, Feasting Our Eyes: Food, Film, and Cultural Citizenship in the United States.