The Ultimate Child Care Marketing Guide: Tactics, Tools, and Strategies for Success

Kris Murray

Feb 2012 · Redleaf Press

About this ebook

Built around the four pillars of marketing—metrics, market, message, and media—this comprehensive resource is filled with guidance and advice from an experienced child care business coach and marketing consultant. The Ultimate Child Care Marketing Guide helps child care center directors and family child care owners manage and grow their child care business, find and retain the best customers, and keep their program fully enrolled. Filled with tools, exercises, and case studies, this resource will help early childhood professionals create a marketing plan, analyze strategies, improve customer and staff retention, and more.

About the author

Kris Murray: Kris Murray, founder and CEO of Child Care Marketing Solutions, is the author of The Child Care Business Success System, The Daycare Success System, and The Ultimate Child Care Marketing Guide. Kris speaks at early childhood and small business conferences around the country and has twenty years of experience in business management, profitability, and marketing.