...then your chances of seeing a successful campaign are very slim.
This isn't a "best practices" blog post...
The truth is, once something becomes "best practice," it tends to lose its competitive advantage as more people implement it.
Online marketing is all about competitive advantages.
A landing page is your chance as a marketer to gain that advantage.
It's incredible how many large companies I see on a daily basis spending massive amounts of money sending traffic to their....
..Homepage
Then ask me, "why doesn't this campaign work!?!!"
Linking to your homepage and sending traffic to it may have worked a few years ago.