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Written in two jargon-free sections this step-by-step guide delivers practical skills to marketers on how to use Google AdWords and Google Analytics separately or together, for the greatest impact, in the shortest time. Get the most out of your campaigns and website with the new version of Google AdWords and the latest Google Analytics features and reports.
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Benjamin Mangold is the co-founder of Loves Data, where his unique approach to online marketing and digital analytics helps organizations of all sizes make their data actionable. He translates complexities into logical and straightforward steps for people to measure, test and improve their results.
He has worked closely with Google since 2007, presenting at events and workshops for Google and consulting with Google's advertising clients. In 2010, Benjamin became the first trainer certified by Google for both Google AdWords and Google Analytics.
He has consulted with leading brands on data-driven integrated online campaigns, helping business, government, education and nonprofit organizations to measure and improve their results.
Today, Benjamin is more passionate than ever about Google AdWords and Google Analytics. He loves sharing his knowledge and experience with his community, and through his blog, videos and courses.
