These chapters are intended to inspire still more research questions, to help aspiring science communication scholars locate their own creative and original research programs, and to help veteran science communication scholars expand their existing programs such that they can more actively build interdisciplinary bridges. Crossing methodological boundaries, work from quantitative and qualitative scholars, social scientists and rhetoricians is represented here.
This volume is developed for practitioners and scholars alike – for anyone who is concerned about or interested in the future of science and how communication is shaping and will continue to shape that future. In its progressive pursuit of interdisciplinary research streams – of thinking outside methodological and theoretical boxes – this book inspires science communication scholars at all levels to set a new standard for collaboration not just for science communication, but for communication research in general.
LeeAnn Kahlor (Ph.D., University of Wisconsin-Madison) is an assistant professor in the Department of Advertising and Public Relations at the University of Texas at Austin where she teaches courses in public relations and science and health communication. She is affiliated with UT’s Center for Women’s and Gender Studies and the university’s Environmental Sciences Institute. Her work has appeared in Science Communication, Public Understanding of Science, Health Communication, Risk Analysis, Communication Research, Human Communication Research, Media Psychology and the Journal of Broadcast and Electronic Media.
Patricia A. Stout (Ph.D., University of Illinois Urbana-Champaign) is Professor and John P. McGovern Regents Professor in Health and Medical Science Communication in the Department of Advertising at the University of Texas at Austin. She teaches courses in persuasive communication and health communication. Stout is former co-director of the Center for Health Promotion Research (CHPR) in the School of Nursing at UT Austin.
Along with its distinctive approach to research methods instruction, this text also serves as an enhanced glossary and a superior reference. Students can easily navigate key concepts and terminology, which are linked to practical exercises within the context of the instruction. In-unit activities and features provide numerous opportunities to delve further into topics covered in class, including:
Research in Depth – examples of a concept being used in scholarly research
Reflect and React – thought-provoking problems and issues that promote reflection and discussion
Voices from Industry – Q&As with professionals working in communication industries
End-of-unit activities – exercises that reinforce concepts and content
Online resources, including sample syllabi, test banks, and more, are available on the companion website: www.routledge.com/cw/boyle.Applied Communication Research Methods is a concise, engaging work that today’s students and industry practitioners will embrace and keep on-hand throughout their careers.
This volume collects the work and idea of scholars who cover the spectrum of strategic communication from source to message to audience to channel to effects. Strategic Communication offers news perspectives across contexts and is rooted firmly in the rich research traditions of persuasion and media effects. Spanning multiple disciplines and written to appeal to a large audience, this book will be found in the hands of researchers, graduate students, and students doing interdisciplinary coursework.
Communicating Science in Social Contexts is the product of long-term effort that would not have been possible without the research and expertise of the Public Communication of Science and Technology (PCST) Network and the editors. For nearly 20 years, this informal, international network has been organizing events and forums for discussion of the public communication of science.