From an Idea to Lego: The Building Bricks Behind the World's Largest Toy Company

Lowey Bundy Sichol

Jul 2019 · HarperCollins

About this ebook

For fans of the successful Who Was series, From an Idea to Lego is a behind-the-bricks look into the world's famous toy company, with humorous black & white illustrations throughout.

Today, LEGO is one of the biggest toy companies in the world, but a long time ago, a Danish carpenter, Ole Kirk Christiansen, started with just an idea. Find out more about LEGO’s origins, those famous bricks, and their other inventive toys and movie ventures in this illustrated nonfiction book!

• Find out the origin the name “LEGO.” (Hint: it combines two Danish words)
• See how LEGO grew from a carpentry shop to a multi-platform toy company.
• Discover how LEGO bricks are made and how they came up with their design.

About the author

Lowey Bundy Sichol is the author and creator of From an Idea to..., the world’s first business biographies for kids. She is also the founder and principal of Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been published by Pearson and are read by business school students all over the world.
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?With over 20 years combined experience in marketing, brand management, and writing, Lowey is the force behind the From an Idea to…, a movement that introduces business and entrepreneurship to children.
 
Lowey received her MBA from the Tuck School of Business at Dartmouth and her BA from Hamilton College where she played varsity softball and women's rugby. When she's not writing, you can find her throwing a ball, shooting hoops, or along the shores of Lake Michigan with her husband, three children, and two big goofy dogs who like to climb trees. Look for her online at loweysichol.com.