Methodologies and techniques in audience measurements
Jan 2017 · GRIN Verlag
Ebook
7
Pages
family_home
Eligible
info
About this ebook
Seminar paper from the year 2014 in the subject Communications - Multimedia, Internet, New Technologies, University of Venda, course: Media studies, language: English, abstract: Audience measurement is a necessity in the field of media and communication because the number and levels of audience influences the performance and profit of the media business. This essay seeks to outline various methodologies and techniques that are used in measuring audiences in the media. The paper went to an extent of classifying audience measurements in terms of the type of media e,g. Print, television etc.
About the author
Lutendo Nendauni is a Lecturer in the Law Faculty of North-West University in South Africa. He is experienced in Language editing, teaching and grammar. He is a Linguist with research interest in legal discourse and political discourse. He has worked for a number of institutions in South Africa, including University of Venda, Tshwane University of Technology, Rosebank College, University of South Africa and North-West University.
Rate this ebook
Tell us what you think.
Reading information
Smartphones and tablets
Install the Google Play Books app for Android and iPad/iPhone. It syncs automatically with your account and allows you to read online or offline wherever you are.
Laptops and computers
You can listen to audiobooks purchased on Google Play using your computer's web browser.
eReaders and other devices
To read on e-ink devices like Kobo eReaders, you'll need to download a file and transfer it to your device. Follow the detailed Help Center instructions to transfer the files to supported eReaders.
