MANAGING INTELLECTUAL PROPERTY: THE STRATEGIC IMPERATIVE, Edition 3

VINOD V. SOPLE

јул. 2012 г. · PHI Learning Pvt. Ltd.

За е-книгава

The book presents a comprehensive treatment of Intellectual Property concepts and its applications in Indian industry. Now, in its Third Edition, it includes a new chapter on Valuation of Intellectual Property and numerous cases/caselets in most of the chapters. It provides a strategic framework for IP management, leading to competitive advantage for a business enterprise. Besides explaining the conceptual framework and practices of IP management, the book discusses IP as a strategic tool, its commercial exploitation and strategies for risk management of IP. Web-based material comprising chapter-wise PowerPoint Presentations (PPTs) and multiple choice questions is available at www.phindia.com/sople This book is primarily intended as a text for postgraduate students of management, students of engineering and those who are pursuing certificate, postgraduate diploma or degree courses in IPR. In addition, professionals and corporate decision-makers should find the text very valuable. KEY FEATURES : Discusses IPs such as Patents, Copyrights, Trademarks, Trade Secrets, Designs, Semiconductor Circuit Layouts and Geographical Indications, etc. Treats IPRs and Cyber Space and Pharmaceutical sector in separate chapters. Classifies systems in practice for various IPs. Provides IPRs legal provision in Indian context. Includes a comprehensive glossary of important terms.

За авторот

VINOD V. SOPLE, Ph.D., is Director at the Dombivli Campus of ITM Business School. He has over a decade of experience of teaching management subjects, apart from professional experience of more than two decades in various functional areas of management. He has contributed several research papers in reputed management journals. He is also the Chief Editor of International Journal of Business Insights and Transformation. His research interests include marketing, intellectual property rights and supply chain management.