About this ebook
Abstract: A textbook and reference manual for instructional material designers bridges the gap between research and practice in instructional message design. Emphasis is placed on analyzing the instructional problem and testing possible solutions and providing instructional designers with authoritative guidelines for choosing or creating effective forms of instruction from broadly applicable and reliable research findings and principles. The basis of the text resides with how people perceive, memorize, form concepts, and develop attitudes from exposures to instructional messages. (wz).
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