A Revenue-based Methodology for the Classification and Comparison of Broadcasting Systems
Jan 2007 · Kölner Schriften zur Medienökonomie Book 2 · LIT Verlag Münster
Ebook
88
Pages
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Eligible
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About this ebook
This book offers a methodology for the classification and comparison of broadcasting systems, both for positive and normative analyses. It is based on the assumption that the revenue structures of broadcasters determine the incentives for the broad'casters' staffs, and that these incentives in turn determine the broadcasters' program outputs (content, journalistic and artistic style, target audiences etc.) and its private and public effects.
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