Want to know how to write more powerfully? You've come to the right book. Word Up!—an eclectic collection of essays, more inspiration guide than style guide—serves up tips and insights for anyone who wants to know how to write with umph.
Word Up! does what too few writing books do: it practices while preaching, shows while telling, uses powerful writing to talk about powerful writing.
Word Up! explores the perplexities and celebrates the pleasures of the English language. It leaves you smiling—and ready to conquer your next blank (or blah) page.
When Marcia was twelve, American Girl magazine printed her eight-paragraph story, “The Key,” and paid her $15. She has been writing ever since.
To share her love of writing, she has collected some one-of-a-kind essays into a book: Word Up!
At Lake Forest College, she wrote one-act plays that were performed on the campus stage, learned from, and buried. She studied under Raymond Carver and Tobias Wolff in the Syracuse University creative-writing program. She taught technical writing in the Engineering School at Cornell University. She has done writing of all kinds for organizations of all kinds, from the Fortune 500 to the just plain fortunate.
Marcia has written for the scholarly journal Shakespeare Quarterly, the professional journal Technical Communication, and the weekly newspaper Syracuse New Times. She used to write letters by the boxful. She has contributed posts to her daughter’s Peace Corps blog, texts to her son’s Droid, and answers to her husband’s crossword puzzles. Her words have landed on billboards, blackboards, birthday cakes, boxes of eggs, and the back of her book. She lives in Portland, Oregon.
Verbal Judo offers a creative look at conflict that will help you defuse confrontations and generate cooperation from your spouse, your boss, and even your teenager. As the author says, "when you react, the event controls you. When you respond, you’re in control."
This new edition features a fresh new cover and a foreword demonstrating the legacy of Verbal Judo founder and author George Thompson, as well as a never-before-published final chapter presenting Thompson’s "Five Universal Truths" of human interaction.
Donald Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides listeners with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas, or services. Building a StoryBrand does this by teaching listeners the seven universal story points all humans respond to, the real reason customers make purchases, how to simplify a brand message so people understand it, and how to create the most effective messaging for websites, brochures, and social media.
Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.