Socialized!: How the Most Successful Businesses Harness the Power of Social

Mark Fidelman

11/2012 · Bibliomotion, Inc.

Táto e‑kniha

Most companies today realize the imperative to connect with their customers, employees, and partners through social technologies—Facebook, Twitter, Google+, YouTube, and elsewhere. But a huge challenge is still in the way: how to build programs and teams for accomplishing all that. While organizations have been fixated on how to use the latest social tool, they’ve lost sight of how to create a talent pool capable of adjusting to the next wave of technology around the corner. For corporations to successfully transform into social business enterprises they must shift the focus from computers and tools to developing skills and attitudes around technology. Socialized! represents a “playbook” on how to create such a high-performing social enterprise. Filled with clear strategies and real-life stories from visionaries and change makers, the book is designed to help leaders motivate employees throughout the organization to adopt a “social” mindset, ensuring success against the competition.

O autorovi

Mark Fidelman is Managing Director for Evolve! Inc., www.evolvesinc.com, which specializes in developing intensely competitive businesses that adapt to market changes to become highly profitable. Previously, Mark served as Chief Social Strategist for Harmon.ie and considers himself a student of the world’s most social businesses. He has worked and partnered with many companies that recognize the value of the social enterprise, ranging from IBM and Microsoft to A.T. Kearney and Autodesk. Mark is a globally recognized thought leader on the subjects of Social Business, Mobile Business, and Mobile Social Networks and has written for such publications as Business Insider and Technorati. As the “Socialized and Mobilized” columnist for Forbes.com, he has interviewed hundreds of Global 3000 CXOs and writes regularly about how they are impacting business today.