LinkedIn In 30 Minutes is for people who are new to LinkedIn, as well as those who have created basic profiles and now want to take their LinkedIn efforts to the next level. While LinkedIn In 30 Minutes is not intended to be a comprehensive guide, it provides a solid foundation of registration basics, critical profile elements, and networking best practices that can help you land a new job or advance your career.
The guide is easy to approach -- it's filled with step-by-step instructions written in plain English and a touch of humor. There are also screenshots and a chapter filled with "Power User Tips & Tricks".
Melanie Pinola is a writer who specializes in technology and productivity. She has over a dozen years’ experience in content development for both the web and traditional media.
Pinola began her career at a marketing agency in Long Island, New York, where she designed marketing materials and developed communication strategies for clients of all kinds, from startups to Fortune 500 companies.
Today, she regularly writes for Lifehacker, ITworld, and About.com’s Mobile Office Technology sites. Her work also appears on Popular Mechanics and other publications.
In 2011, New York Times columnist Virginia Heffernan called Pinola “the Poppy Cannon of our time.” Pinola thinks this means she’s been called a low-key, everyday, and super-efficient kind of geek, but she’s not sure. In any case, that’s how Pinola approaches LinkedIn and networking in general: low-key, everyday, and super-efficient.